Bill Stoeffhaas, Owner & Partner
Bill is a Chicago native who began his career with the Chicago Sun-Times and Daily News. He began his radio career in Atlanta, moving in 1980 to Tallahassee as General Manager of a newly launched radio station. His success there led to an opportunity to manage two highly rated New Orleans stations and later to Birmingham to manage WMJJ and WERC. He soon became a Group VP and took on additional responsibilities for the company’s Nashville station and the Alabama Radio Network.
In 1994, Bill became Associate Publisher of the city’s premier business periodical, the Birmingham Business Journal (BBJ). Under his leadership, the BBJ evolved from a monthly magazine to a weekly newspaper. In 1997, he helped the parent company launch the city’s first weekly alternative newspaper, Birmingham Weekly.
In 1998, Bill decided to start his own marketing and advertising firm, Creative Strategies, which later merged with STYLE Advertising in 2000. Bill and his business partner bought full controlling interest of the agency in 2003.
Bill has served on the Board of Directors and as President of the Hoover Area Chamber of Commerce as well as the Sales & Marketing Executives of Birmingham. He currently serves on the Board of Directors of Aldridge Gardens and the American Marketing Association-Birmingham Chapter.
Outside of his professional life, Bill has donated his time and service to many non-profit efforts including Big Brothers Big Sisters, Cystic Fibrosis Foundation and the Crisis Center where he was named “Volunteer of the Year” in 2010.
Bill is a 1969 graduate of Cornell University and received his master’s degree in Radio and TV from Michigan State University in 1971.
Chuck Cargal, Owner & Partner
Chuck Cargal’s extensive career has spanned both the sales and agency side of the media business with a specialty in account management.
Chuck began his career in radio after graduating from The University of Alabama. He worked with two radio groups, specifically Capital Broadcasting, in various roles and capacities for 13 successful years of his career. During this time, Chuck earned his Certified Radio Marketing Consultant (CRMC) designation and, among many awards and honors, was chosen as one of Birmingham’s top sales /marketing consultants by the Birmingham Business Journal.
Chuck transitioned to television account management with Sinclair Broadcasting and then pursued print, helping to launch the Birmingham Weekly. During this time, Chuck and Bill Stoeffhaas formed their partnership and together decided to pursue the agency business in 1998.
Chuck is an active member of the Birmingham Advertising Federation, is a past member of the Virginia College media board and is involved with numerous local charities.
Audrey Pannell, Director of Public Relations & Social Media
Audrey Pannell currently serves as the director of public relations and social media, where she develops, coordinates and executes public relations, marketing and social media campaigns for more than 70 clients in all industry sectors. She has crafted campaigns for leading and emerging brands including Fortune 500 companies, government entities, law firms, non-profit organizations, community associations and partnerships, retail establishments and new businesses. Audrey brings an edge to client campaigns with her firm understanding of the impact of social media techniques in developing and implementing public relations and marketing campaigns.
Outside of the office, Audrey is heavily involved in the community serving as Board Member and Social Chair for the Young Professionals of Birmingham (YPBirmingham), where she plans and coordinates each monthly social event held at a local restaurant or bar and highlights nonprofits in the community. Prior to her role as Social Chair, Audrey served as Public Relations Chair for YPBirmingham for the past two years, working to promote the organization as a whole as well as its events. Audrey was also a member of the Junior Board of the Autism Society of Alabama and served as Public Relations Chair in 2011. In addition, Audrey is a member of the Rotaract Club of Birmingham and the Public Relations Society of Alabama. In 2010, Audrey was named the inaugural Miss Young Hot Birmingham Professional by YPBirmingham for her philanthropic efforts in raising more than $5,400 for the Autism Society of Alabama. Most recently, Audrey was selected as a “Birmingham’s Finest” honoree by the Cystic Fibrosis Foundation of Alabama, of which she raised more than $6,000 for the organization.
Audrey received her Bachelor of Arts in public relations and minor in business administration from Auburn University in 2009 graduating with cum laude honors.
Jamie Brooks, Social Media & Public Relations Coordinator
Jamie Brooks received a Bachelor of Science in public relations and a minor in marketing from the University of North Alabama, where she graduated summa cum laude. During undergrad, Jamie served as president of Lambda Pi Eta Communications Honor Society and the Mock Trial Association. She was also chairperson of the grant writing committee for UNA PRCA/PRSSA, a Student Government Association senator and public relations committee member, a member of the Honors Program and a writer for the university’s student newspaper. Jamie also represented UNA at the 2011 National Collegiate Honors Conference where she presented her extensive research on the benefits of social media use in an organization.
Jamie is also founder of her own non-profit community organization, Dare to Discuss: AIDS Awareness and Advocacy. Since starting Dare to Discuss, Jamie has organized numerous fundraisers and awareness events, raised over $5,000 for area AIDS organizations and has implemented her educational program in hundreds of classrooms. Jamie, through her work with Dare to Discuss, has been recognized as a recipient of the Presidential Volunteer Service Award, recipient of Daily Point of Light Award #4615 and a Miss Alabama Community Service Finalist.
Lena Barakat, Art Director
Lena provides inventive graphic design concepts. Her design skills cover an array of specialties, including branding, web design and advertising campaigns.
She has industry experience that is specific for healthcare providers, non-profit organizations, and law firms across the United States. She is a member of CADC and uses additional time to stretch her creativity in both fine art and photography.
She is a 2005 graduate of Birmingham’s prestigious Samford University, from which she won two first place Samford juried graphic design awards in 2005 for Photography and Content Design. Of recent, she has placed twice in the top 10 and has received multiple editor picks in Minted’s national design challenges.
Erin Adair, Senior Media Buyer
Erin Adair has been with STYLE since 2002 and serves as senior media buyer and leader of the agency’s media team. Erin has more than six years experience as a marketing account representative and media buyer and she excels at getting the most value for clients’ advertising dollars.
Erin is proficient in the planning, negotiation and placement of efficient and effective media buys for all media forms including television, radio, print media, outdoor and search and web advertising.
Erin’s media team also provides detailed post buy analyses to verify that our clients get exactly what they paid for…and more! At STYLE, we believe that we only succeed when our clients’ campaigns meet or exceed their expectations.
A High Point, Ala., native, Erin earned her Bachelor of Science in business administration from Auburn University.
Kim Weatherstone, Intern
Kimberly received her Bachelor of Arts in Journalism and Mass Communication and a minor in Film Production from Samford University, where she graduated with cum laude honors. She is currently attending the University of Alabama at Birmingham, where she will acquire a M.A. in Communication Management.
Kim has worked as an intern for W. Social Marketing, where she blogged for clients, wrote press releases and monitored social media outlets. She was also a production assistant for the Miss Georgia Pageant, that is held every year in her hometown, Columbus, Ga.
In her spare time, Kim loves to travel, work on her photography, cook and spend time with her family and friends.
Jennifer Hickey, Intern
Jennifer is currently a senior at The University of Alabama (UA), where she will receive a Bachelor of Arts degree in public relations and a minor in business administration in May 2014.
She is currently a member of UA’s PRSSA and PRCA chapters and also serves as a representative for UA’s Primetime, where she creates weekly blog posts and monitors social media for Greek Life. Jennifer brings to STYLE her experience from three previous internships including LPGA, Wegmans Food Markets and Martino Flynn Ad Agency.
Outside of work, she can often be found curled up with a good book, running along the Tuscaloosa River walk, fueling her shopping addiction or traveling with her family. Jennifer is on track to graduate in May 2014 and is ecstatic to be welcomed into the real world!
Gus Pasisis, Director of Business Development
After you’ve spent a short time with Gus, you’ll learn he’s all about accountability, flawless execution and results. He sets the bar high, thrives on challenges and applies a “roll up the sleeves” approach to assignments big and small.
A Birmingham native, Gus came to STYLE from Chicago where he impacts agency performance through new business development, managing agency special projects, driving incremental growth with existing clients, growing client relationships and managing day-to-day agency workflow on a variety of multi-platform traditional, digital and social media projects. Prior to joining STYLE, Gus held key marketing and business development positions on the client, agency and media side with Land Rover, Group 480, ESPN / B.A.S.S. and Delta Air Lines domestic and transatlantic in-flight magazines, SKY & The Delta International Story.
In addition to his professional achievements, Gus has raised nearly $1.0M for the ESPN / B.A.S.S. alliance with the Children’s Miracle Network, the Land Rover Charitable Contributions Foundation and for Secretary of State – AL, James Bennett. Gus is actively involved in a variety of professional, business and civic organizations including the American Marketing Association and Hoover Area Chamber of Commerce.